Revealed: AKA’s Recent Break Up With Bonsng Matheba Was A Market Strategy



South African rapper AKA in an interview with The Plug Magazine revealed that his recent breakup with media personality girlfriend, Bonang Matheba was a hoax.

The public breakup he said was a market strategy geared towards generating discussions on him before dropping new music.

Read excerpts of his interview below.

“Originally I had wanted to drop the song on Valentine’s Day. I thought that this would be way too obvious. So I was watching the Grammy’s I think, aroundWednesday/Thursday last week and obviously saw the whole Adele acceptance speech where she mentioned that Lemonade was a huge moment for the culture or whatever. I got the idea that instead of Valentine’s Day, I should do something kind of anti-Valentine’s Day due to the content of the song. I then came up with the idea and developed it from there.” he said

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Though Bonang was initially scared of the effects of the plan on her brand, however he convince her play along.

“Yes, she has a big contract with Revlon for instance. Her whole campaign is about “LOVE” so it was a calculated risk. Like I said, I asked her to trust that it would work out and it did. I was never worried on my side because I don’t really care what people think or what they say, because they’ve said everything there is to say already. She loved it. She’s a visionary, just like me. I told her to trust me, and she did.”


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